One of the most widely quoted statistics in the business world is the failure rate of new companies. While some quote statistics as high as 80 or 90 percent, others believe that 60 or 70 percent is more reasonable. But while it’s clear that nobody knows the exact figure, what’s more important is the reason […]
In 2009, we saw a lot of “innovative”, cost-cutting PR strategies — however, many companies may have cut corners to the point of potentially compromising the basics of a sound program. As stated by Naylor Gray, Frost and Sullivan Director of Global Marketing, in a recent Businessweek article, ”with recovery expected to take hold in […]
https://attainmarketing.com/wp-content/uploads/2010/01/increase.png15003000Lorraine Kauffman-Hallhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngLorraine Kauffman-Hall2010-01-21 21:03:052017-08-17 16:04:56Increase Your Media Coverage with these Two Basic PR Tips
Traditionally the media and industry analysts have been revered as major market influencers (the people your target audience – those you’re trying to sell to – listen to). A leader position in an analyst report or positive product review was the holy grail of PR efforts. While these influencers continue to wield power, the collective […]
https://attainmarketing.com/wp-content/uploads/2009/12/consumers.jpg15003000Valerie Driessenhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngValerie Driessen2009-12-17 16:36:312017-08-17 16:36:19B2B Marketing Trends: The Rise of Consumers as the New Influencers
Developing and Implementing A Customer-Focused Marketing Strategy
One of the most widely quoted statistics in the business world is the failure rate of new companies. While some quote statistics as high as 80 or 90 percent, others believe that 60 or 70 percent is more reasonable. But while it’s clear that nobody knows the exact figure, what’s more important is the reason […]
Increase Your Media Coverage with these Two Basic PR Tips
In 2009, we saw a lot of “innovative”, cost-cutting PR strategies — however, many companies may have cut corners to the point of potentially compromising the basics of a sound program. As stated by Naylor Gray, Frost and Sullivan Director of Global Marketing, in a recent Businessweek article, ”with recovery expected to take hold in […]
B2B Marketing Trends: The Rise of Consumers as the New Influencers
Traditionally the media and industry analysts have been revered as major market influencers (the people your target audience – those you’re trying to sell to – listen to). A leader position in an analyst report or positive product review was the holy grail of PR efforts. While these influencers continue to wield power, the collective […]