As I reported back in August, “Traditional PR is Not Dead”, by any means, but the influence of bloggers is certainly gaining ground and should not be ignored as you develop your 2010 public relations strategy. According to a blog post entitled, “Statistics Show Social Media is Bigger Than you Think” by Erik Qualman there […]
Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog. As of this writing, the celebrity gossip scandal involving golfer Tiger Woods is still unfolding, but enough is known to serve as a teachable moment in PR crisis management both for individuals and businesses. Woods […]
Most of us occasionally suffer from a “following the herd” mentality, but effective positioning requires companies to deviate from the norm and establish their own unique position. When formulating a positioning statement, the statement should (1) clearly articulate the company’s understanding of market needs and (2) present a defendable value proposition that is meaningful to target […]
PR Strategy: The Importance of Blogger Relations
As I reported back in August, “Traditional PR is Not Dead”, by any means, but the influence of bloggers is certainly gaining ground and should not be ignored as you develop your 2010 public relations strategy. According to a blog post entitled, “Statistics Show Social Media is Bigger Than you Think” by Erik Qualman there […]
Crisis Media Relations: the Tiger Woods Edition
Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog. As of this writing, the celebrity gossip scandal involving golfer Tiger Woods is still unfolding, but enough is known to serve as a teachable moment in PR crisis management both for individuals and businesses. Woods […]
Positioning: Dare to Differentiate
Most of us occasionally suffer from a “following the herd” mentality, but effective positioning requires companies to deviate from the norm and establish their own unique position. When formulating a positioning statement, the statement should (1) clearly articulate the company’s understanding of market needs and (2) present a defendable value proposition that is meaningful to target […]