One of the unfortunate realities of today’s market is that many marketing campaigns do not yield the results that were hoped for or promised. This usually leads to finger pointing between sales and marketing, and the battle is usually won by the finger with the greater amount of data, no matter how flimsy. We asked […]
https://attainmarketing.com/wp-content/uploads/2009/11/frustrated-team-scaled.jpg12802560Valerie Driessenhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngValerie Driessen2009-11-05 15:51:512024-06-05 10:23:25Interview with Patrick Conte: Sales and Marketing – Friends or Foes?
Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog. Under the heading of things that can be both a blessing and a curse, journalists and the PR people we work with are in agreement on one: embargoes. They can be a simple and fair […]
https://attainmarketing.com/wp-content/uploads/2009/11/stop.jpg15003000Lorraine Kauffman-Hallhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngLorraine Kauffman-Hall2009-11-03 15:12:162017-05-22 18:33:04Is it Time to Place an Embargo on PR Embargoes?
Not even the most entrenched Luddite in corporate America still questions the value of social networks for reaching the consumer market. How and what may still be up for debate, but it is no longer a question of if, merely when. Even small and local businesses are experimenting with Facebook and Twitter; the ubiquitous F […]
Interview with Patrick Conte: Sales and Marketing – Friends or Foes?
One of the unfortunate realities of today’s market is that many marketing campaigns do not yield the results that were hoped for or promised. This usually leads to finger pointing between sales and marketing, and the battle is usually won by the finger with the greater amount of data, no matter how flimsy. We asked […]
Is it Time to Place an Embargo on PR Embargoes?
Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog. Under the heading of things that can be both a blessing and a curse, journalists and the PR people we work with are in agreement on one: embargoes. They can be a simple and fair […]
Facebook for B2B? Absolutely.
Not even the most entrenched Luddite in corporate America still questions the value of social networks for reaching the consumer market. How and what may still be up for debate, but it is no longer a question of if, merely when. Even small and local businesses are experimenting with Facebook and Twitter; the ubiquitous F […]