Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog. I’d thought of Facebook as a fun, entertaining time-waster, which would distract me from work I should be doing to take quizzes on what’s my favorite breakfast cereal or what kind of “Mad Men” character […]

Today we’re thrilled to be chatting with Jennifer Vancini, the acting General Manager of US Operations for the Symbian Foundation, about the role marketing plays in the successful execution of a business development plan. Jennifer has over 15 years of experience leading strategic business development initiatives and alliances from genesis to maturity. Her experiences include […]

Like many of my fellow marketers, I am by nature a rose-colored glasses kind of person. I can put a positive spin on just about anything. And if an overly complex product gets labeled “feature rich,” I’m okay with it. It is like real estate listings where a small house is dubbed “charming” and a […]