We’ve asked Robert Mullins, a veteran technology journalist who has written for high-profile publications like Silicon Valley Business Journal and Network World to be a guest contributor for the Attain Marketing blog. We think there’s real value for our readers to hear about PR trends and “in the trenches” stories from the media’s perspective. And, […]
https://attainmarketing.com/wp-content/uploads/2009/07/weasel-scaled.jpeg16012560Valerie Driessenhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngValerie Driessen2009-07-21 19:38:172023-07-12 10:36:35Some of My Best Friends are PR Weasels
Early stage companies face challenges on all fronts, but establishing credibility with mainstream buyers is often one of the biggest marketing hurdles. A press release claiming market leadership and marketing materials chock full of tidbits about your product benefits and expected ROI may help initiate conversations, but they won’t close deals. For products and services […]
People respond to visual communications – a picture paints 1,000 words, as they say. In the past two years online video has transformed the communications landscape for businesses – and now the video revolution is fully underway. Chew on these numbers a bit if you’re still not convinced that video is a powerful medium: 52% […]
https://attainmarketing.com/wp-content/uploads/2009/07/AdobeStock_66009794.jpeg17624161Valerie Driessenhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngValerie Driessen2009-07-06 16:17:262023-07-12 10:31:37It’s a Video Revolution
Some of My Best Friends are PR Weasels
We’ve asked Robert Mullins, a veteran technology journalist who has written for high-profile publications like Silicon Valley Business Journal and Network World to be a guest contributor for the Attain Marketing blog. We think there’s real value for our readers to hear about PR trends and “in the trenches” stories from the media’s perspective. And, […]
Making the Sale: Credibility Counts
Early stage companies face challenges on all fronts, but establishing credibility with mainstream buyers is often one of the biggest marketing hurdles. A press release claiming market leadership and marketing materials chock full of tidbits about your product benefits and expected ROI may help initiate conversations, but they won’t close deals. For products and services […]
It’s a Video Revolution
People respond to visual communications – a picture paints 1,000 words, as they say. In the past two years online video has transformed the communications landscape for businesses – and now the video revolution is fully underway. Chew on these numbers a bit if you’re still not convinced that video is a powerful medium: 52% […]