As a follow-on post to our Thought Leadership 101 blog, we’ve asked Gene Kathol, a respected financial services veteran, to discuss how companies can utilize participation in industry standards activities to increase their visibility and overall market stature. During his 33 year career at First Data, Gene Kathol became one of its most tenured and […]
https://attainmarketing.com/wp-content/uploads/2009/08/standards-scaled.jpeg10182560Lorraine Kauffman-Hallhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngLorraine Kauffman-Hall2009-08-06 16:53:232020-06-22 22:24:50Interview with Gene Kathol: Thought Leader and Financial Services Veteran
The fat lady has yet to sing. In the PR industry we’ve been hearing rumblings of the great shift from the reign of mainstream media to the rule of citizen journalists and social media channels. While we happen to believe that social media has forever changed the landscape of media relations (BTW, a great read […]
https://attainmarketing.com/wp-content/uploads/2009/08/iStock_000032508644_Full.jpg28244164Lorraine Kauffman-Hallhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngLorraine Kauffman-Hall2009-08-04 18:18:232023-07-12 10:36:18Traditional PR is Not Dead
I have a dear friend whose personal hallmark is, “I’m not for everyone.” She typically makes the statement right up front as a disclaimer when she meets new people. And she is right. She is a strange mix of business savvy sales person, think Ivonka Trump, combined with the unplugged and raw style of comedian […]
https://attainmarketing.com/wp-content/uploads/2009/07/AdobeStock_61026950.jpeg16623800Valerie Driessenhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngValerie Driessen2009-07-28 18:38:272017-02-09 16:20:13The Value of Claiming A Niche
Interview with Gene Kathol: Thought Leader and Financial Services Veteran
As a follow-on post to our Thought Leadership 101 blog, we’ve asked Gene Kathol, a respected financial services veteran, to discuss how companies can utilize participation in industry standards activities to increase their visibility and overall market stature. During his 33 year career at First Data, Gene Kathol became one of its most tenured and […]
Traditional PR is Not Dead
The fat lady has yet to sing. In the PR industry we’ve been hearing rumblings of the great shift from the reign of mainstream media to the rule of citizen journalists and social media channels. While we happen to believe that social media has forever changed the landscape of media relations (BTW, a great read […]
The Value of Claiming A Niche
I have a dear friend whose personal hallmark is, “I’m not for everyone.” She typically makes the statement right up front as a disclaimer when she meets new people. And she is right. She is a strange mix of business savvy sales person, think Ivonka Trump, combined with the unplugged and raw style of comedian […]