How to Succeed with Outsourced B2B Marketing in 2025
Outsource your B2B marketing to drive growth, boost ROI, and stay competitive. Learn how to thrive with outsource marketing in 2025.
Entries by Valerie Driessen
The Essential Guide to Buyer Personas for B2B Tech Marketers
Effective marketing directly appeals to a buyer’s emotional state, problem, need, or aspirations. Understanding your audience’s demographics, functional requirements, and emotional motivators are the key ingredients of engaging brands and campaigns. One of the most effective tools for gaining this understanding is the creation of buyer personas. These semi-fictional representations of your ideal customers are […]
High Tech B2B Marketers: Use Placed Editorial to Boost Your Inbound Marketing Results
Content is king, but digital channels are noisy. Even the best marketing assets can get lost in the deluge of AI-generated content. In response, B2B marketers must continually find innovative strategies to enhance online visibility and engage target audiences. Placed editorial content is often an under-utilized marketing tactic that can help your brand stand out. […]
Tech Startups: Common B2B Inbound Marketing Mistakes and How to Avoid Them
Inbound marketing can set the stage for long-term revenue growth, but only if you avoid common B2B inbound marketing mistakes and set realistic expectations.
5 Proven Strategies to Identify Trending Topics for Effective B2B Content Marketing Campaigns
In the ever-evolving world of B2B content marketing, staying ahead of the curve is crucial. To truly engage your target buyers and set your brand apart, you need to identify and capitalize on trending topics. Use these top five strategies to plan content marketing campaigns that resonate with your audience and amplify your brand’s voice […]
How Editors Evaluate the Newsworthiness and Relevance of PR Pitches
As a marketer or PR professional, earning media for your brand is a top priority. But with so much competition out there, how do you craft a PR pitch that stands out and wins the coverage your brand deserves? The key is understanding how editors evaluate your pitch based on newsworthiness and audience relevance. Use […]
11 Ways to Get More LinkedIn Company Page Followers
LinkedIn has emerged as a powerful platform for B2B technology companies to showcase their brand and engage with professionals in their industry. With millions of active users, it offers a wealth of opportunities for marketers to expand their reach and increase their LinkedIn company page followers. In this blog post, we share 11 valuable tips […]
How Public Relations Can Help Your Company Stand Out as a Thought Leader
In today’s competitive business landscape, establishing thought leadership is a powerful way for companies to differentiate themselves and gain a competitive edge. Thought leadership positions a company as an industry expert, a trusted authority, and a go-to resource for valuable insights and innovative ideas. One of the most effective ways to showcase market leadership is […]
Why You Need a Brand Advocacy Program and How to Get Started in 7 Simple Steps
Building a strong brand and fostering customer loyalty through a brand advocacy program is an effective way to position your company for long-term success. The primary goal of a brand advocacy program is to turn your satisfied customers into enthusiastic brand advocates who actively promote your products or services. The following steps will help guide […]
