Quality not quantity.  We’re all familiar with the principle and know it’s a proven discipline in so many aspects of life.  So why should this be any different in the new world of social marketing and PR 2.0.  Well it’s not.  Let’s face it, as good as it may feel having a lot of people […]

Among the biggest buzzwords in the business world today is marketing automation. But what is it – really? Marketing automation is really just a software application that helps automate repetitive marketing tasks, based on specific input criteria. It is frequently seen in demand generation campaigns, with tools such as Eloqua, Affinium, and E.6. The idea […]

The credibility and purpose of your website are assessed in as little as five seconds time. That’s it. A cursory glance is all it takes for users to decide whether they might consider doing business with your company. Poor navigation, cluttered pages, and slow performance can lead to snap judgments about the legitimacy of your […]