Building a strong brand and fostering customer loyalty through a brand advocacy program is an effective way to position your company for long-term success. The primary goal of a brand advocacy program is to turn your satisfied customers into enthusiastic brand advocates who actively promote your products or services. The following steps will help guide […]

There is no doubt that we’re going through some tough times right now. In the throes of the COVID-19 pandemic, we’re all experiencing the challenges this worldwide crisis has inflicted on our daily lives, businesses and the global economy.  Historically, businesses begin to cut every non-essential cost during a recession in order to conserve cash […]